Allkinds
www.allkinds.com/au
2021 - 2023
Role: UX Designer
Digital Optimisations
UI/UX
Rapid Prototyping
E-Commerce
Launched in 2021, Allkinds is a skin, hair and self-care brand made for the next gen.
As part of my role as UX Designer at Brandbank, I helped launch the website in 2021. Later, playing a key role in launching the site internationally. Branding and UI components were initially designed and delivered by an external branding agency. I further developed the UI components to create a design system suited for the Digital teams workflow and the growing needs of our customers.
Due to the fast-paced nature of the business, I worked hard to design and produce hi-fidelity wireframes and prototypes of multiple features and optimisations. This was done to get our diverse range of stakeholders aligned quickly, allowing for quicker release of features to our growing customers.
What I worked on:
01. Lo/Hi-Fi Wireframes for Stakeholder Review
02. Interactive Prototypes for Stakeholder Review
03. Design Specifications for Developer Handover
04. Testing & Raising Des/Dev Bugs
05. Content Site Migration
Allkinds was a fun brand to design for. I enjoyed experimenting with various micro interaction ideas to add personality to the digital experience. The Allkinds team were very open to all sorts of ideas which allowed extensive experimentation on my part. Some ideas were sold, others were not.
